Each month we welcome new expert instructors and mentors to the Collision BACKSTAGE platform. Each Expert provides an impactful 1 hour LIVE Masterclass, packed with exclusive live play-throughs and never shared before systems and strategies from the industries best drummers!
Andy is an U.K. based Tour/Stage manager, Record Label A&R, Mentor and Artist Manager. With over 25 years’ experience, Andy is one of UKs most in demand Managers, working with Acts including: Andro Coulton’s Witchfynde, Syteria (Featuring Jackie Chambers Of Girlschool), Corners Of Sanctuary, Hot Rockets etc.
Andy founded Darkside Management in 2010 with the sole purpose of helping unsigned bands get help in all aspects of the music industry.
In this Masterclass, Andy reveals the secrets of Band Management, teaching you the fundamentals of the Music Industry including how to book shows, how to access PR via Partnerships, how to access music distribution via reputable distributors and how to develop successful, long-term partnerships!
Here is just a little tease of what gems Andy dropped in this session!
Don’t Be afraid to ask questions! A good band manager will be able to answer any questions you have, a bad manager will avoid any questions. At the end of the day you are going to be potentially using this manager for either yourself the artist or your band/project do you want to make sure that it’s the right decision for you.
When is the right time to get a manager? Andy explained that it depends on the band or artist. Usually a band will approach Andy after their first EP release. Always make sure that it is the right time for you and that you have material released for the manager to be able to either get you work (gigs) or help with promotional material. Having an artist or band EPK (Electronic Press Kit) is essential. Keep it short and relevant and to the point. Have a bio on the members, latest releases along with all the contact information needed.
Do your research. When looking into a manager look into their business. Research is key when it comes to management. Look at what other bands or artists are under that management, contact those who are under that management and see from their perspective who good the management are. Again as discussed in the point above, always ask questions.
We hope you enjoyed this tease of our April Backstage Masterclass recap!
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